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The facts you need to know about Google’s ranking of mobile-friendly websites
It’s caused all kinds of tizz, with web developers cashing in on Google’s announcement that they will be giving more credence in ranking to mobile-friendly sites. Everywhere I turn people …
Ten things you need to know before working as a freelancer
Try as I might, I still haven’t convinced everyone that I have a ‘real’ job. I am a freelancer and work from home but, just like you, I have deadlines …
How to write a killer case study that converts new business
Forget brochures, product descriptions, and lengthy sales pages. When it comes to convincing prospects to sign on the dotted line, there’s no sales tool more powerful than a killer case …
Seven reasons why your social media isn’t working
It’s readily-accessible, cost-effective, and enables us to communicate to broad numbers of clients and prospects in real time. So why do both small business owners and large corporations struggle to generate traction …
Is your brand management being compromised?
PicMonkey is tops. Canva is awesome. But they could be doing real damage to your brand management. Over the last month I’ve noticed a huge increase in small business …
How to write a press release that gets noticed
How to write a press release for your business If you are a business owner who has thought about generating some free media exposure via a press release, but has …
Press releases: manipulative media or effective information dissemination?
Can the humble press release combat audience cynicism with advertising? Audiences are becoming increasingly cynical about advertising. And it’s no wonder. Everywhere we look advertising, very little of which is …
Business awards… making them work for your business
Business awards undoubtedly make a lot of business owners cringe. It’s a few things – the perception (‘They are so into themselves!’), the humility (‘C’mon – I don’t save lives’) or …
The value of social media in marketing: splitting grey hairs over audience segmentation
Social media is a waste of time as a form of marketing and communication. I heard this from a marketing professional at a conference yesterday. As I was scheduled to …