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The essentials of writing a smashing business proposal
Writing a business proposal can be tricky – where do you start? Developing a business proposal can be overwhelming. The key is to start with what you know, and develop …
The facts you need to know about Google’s ranking of mobile-friendly websites
It’s caused all kinds of tizz, with web developers cashing in on Google’s announcement that they will be giving more credence in ranking to mobile-friendly sites. Everywhere I turn people …
Seven reasons why your social media isn’t working
It’s readily-accessible, cost-effective, and enables us to communicate to broad numbers of clients and prospects in real time. So why do both small business owners and large corporations struggle to generate traction …
How to write a press release that gets noticed
How to write a press release for your business If you are a business owner who has thought about generating some free media exposure via a press release, but has …
Business awards… making them work for your business
Business awards undoubtedly make a lot of business owners cringe. It’s a few things – the perception (‘They are so into themselves!’), the humility (‘C’mon – I don’t save lives’) or …
The value of social media in marketing: splitting grey hairs over audience segmentation
Social media is a waste of time as a form of marketing and communication. I heard this from a marketing professional at a conference yesterday. As I was scheduled to …
Depression in business: When good meetings go bad
After chairing a not-so-crash-hot meeting last night, I was told this morning that the expectations I set for myself are too high. Depression is a funny thing. There is no …
Procrastination with a capital Pee
I’ve been putting this off for months. It’s ironic that a copywriter is too scared to write her own blog. The very thought of it makes me want to pee …